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Glam of Sweden is a Swedish company and brand with a passion for doing things differently. Inspired by the idea of creating a new way to sell makeup, the idea was born to create a unique store concept that no one has seen before: high-quality beauty products at a sensational price level. A pick concept - Pick & Mix - brand new for the industry. Strategically, Glam would be in its customers' purchasing environment, in grocery stores. Close, inspiring, easy and instant. Very good products at a very good price.